· Create a customized marketing plan that targets most likely buyers. · Tour the property from the Buyer's standpoint. · Conduct a complete "Staging Analysis" of the property. · Review interior of the property to maximize sell ability · Review exterior of the property to maximize "Curb appeal". · Assist the seller in making exterior as attractive as possible. · Take professional photographs of the property for use in marketing materials. · Develop an informative description of the property for marketing. · Review the benefits of the real estate sign · Place appropriate riders on the sign. · Place brochure box on the sign. · Design and print attractive color flyers for the property. · Assist property owner in preparation of the property for showing. · Create a customized marketing plan that targets most likely buyers. · Update marketing program as necessary. · Consult as to advertising copy for various media · Provide flyer display stand for inside the property. · Create a Virtual Tour of the property for the Internet · Follow-up with agents on showing appointments. · Meet potential buyers at the property who are not represented by other real estate agents · Keep brochure box supplied with flyers. · Submit property to Multiple Listing Service. · Promote property to agents in the Coldwell Banker network and with other Real Estate Professionals in the area. · Arrange open houses as desired. · Arrange broker caravan · Advertise property in magazines and newspapers. · Coldwell Banker TV promotional advertising. · Advertise on the internet 24/7. · Provide Internet marketing and advertising on the following Web Sites: Realtor.com, Coldwell Banker Vista Realty.com, Coldwell Banker.com, and many other web sites. · Review all disclosures which may be required for the property. · Prepare a Competitive Market Analysis of the property. · View competing properties for sale. · Develop a pricing strategy for the property. · Explain how commissions are split between Listing and Selling Brokers. · Prepare a sellers net sheet. · Provide comparable and value analysis to Appraiser if requested · Consultation as to licensed pest control inspection. · Consultation as to correction of significant items discovered in inspections · Consultation as to required Disclosures. · Coordinate property showings as needed · Pre-qualify buyers; consult as to the coordination to the presentation of offers to purchase the property. · Consult as to Counter-offers, as necessary · Consult as to opening of escrow. · Review escrow documents. · Close the deal |